Shopify statistics, November 2026
Aggregate figures from Roasan's dataset of 2,733,348 active Shopify stores. Updated monthly and free to cite with attribution.
- Active Shopify stores
- 2,733,348
- Stores opened in September 2026
- 138,197
- Median detected apps per store
- 1
- Stores on the Dawn theme
- 22.1%
How many Shopify stores are there?
Roasan tracks 2,733,348 active Shopify stores as of November 2, 2026, plus 425,221 stores behind a password page.
| Status | Stores |
|---|---|
| Active (public storefront) | 2,733,348 |
| Behind a password page | 425,221 |
How many new Shopify stores open each month?
138,197 stores in Roasan's dataset opened in September 2026, against 46,795 in September 2025.
Counted by the month the store was created on Shopify. Only stores still online when Roasan observed them are counted, so older months are undercounted; 88.7% of active stores have a known opening date.
- October 202550,076
- November 202548,983
- December 202547,431
- January 202660,317
- February 202656,432
- March 202663,380
- April 202667,798
- May 202678,263
- June 202693,852
- July 2026115,187
- August 2026131,932
- September 2026138,197
- October 2026 (still being counted)118,983
Which countries have the most Shopify stores?
The United States has the most Shopify stores: 38.6% of active stores, about 1,054,900.
| Country | Share | Est. stores |
|---|---|---|
| United States | 38.6% | 1,054,900 |
| United Kingdom | 7.6% | 207,000 |
| Australia | 4.6% | 125,500 |
| Canada | 4.5% | 122,000 |
| India | 4.4% | 118,900 |
| France | 3.7% | 101,100 |
| Germany | 3.3% | 90,500 |
| Spain | 2.1% | 58,700 |
| Netherlands | 2.1% | 58,100 |
| Italy | 1.9% | 52,000 |
| Pakistan | 1.8% | 48,200 |
| Hong Kong SAR China | 1.7% | 46,000 |
| Japan | 1.6% | 44,900 |
| Mexico | 1.4% | 37,000 |
| China | 1.3% | 36,800 |
| Brazil | 1% | 27,900 |
| Colombia | 1% | 26,100 |
| New Zealand | 0.9% | 24,800 |
| United Arab Emirates | 0.9% | 24,600 |
| South Africa | 0.9% | 23,600 |
What apps do Shopify stores use?
Facebook & Instagram is the most common app, on 41.7% of active stores; the median store runs 1 detected app.
Only apps that leave a trace on the storefront are counted; apps that work inside the Shopify admin alone cannot be seen. Shopify App Detector
| App | Share | Est. stores |
|---|---|---|
| Facebook & Instagram | 41.7% | 1,138,900 |
| Google & YouTube | 35.3% | 965,500 |
| Judge.me Reviews | 20.8% | 567,900 |
| TikTok | 12% | 328,700 |
| 10.8% | 295,400 | |
| Klaviyo: Email Marketing & SMS | 8.5% | 233,200 |
| Microsoft Clarity | 4.4% | 119,700 |
| Mailchimp: Email & SMS | 4.1% | 112,500 |
| Collabs | 3.2% | 88,700 |
| Printful | 2.8% | 77,400 |
| Kaching Bundles | 2.3% | 61,800 |
| UpPromote Affiliate | 2.1% | 56,300 |
| CWILL (Parcel Panel) | 2% | 55,500 |
| CWILL(SendWILL) Popup Email | 1.8% | 48,000 |
| Omnisend Email Marketing & SMS | 1.7% | 47,300 |
| GOAFFPRO - Affiliate Marketing | 1.6% | 42,600 |
| Releasit COD Form | 1.5% | 41,800 |
| TripleWhale | 1.5% | 40,900 |
| Simprosys Google Shopping Feed | 1.1% | 29,700 |
| Snapchat Ads | 1.1% | 29,100 |
| Brevo PushOwl | 1% | 27,600 |
| Selleasy | 1% | 27,300 |
| AutoDS | 1% | 26,100 |
| Microsoft Channel | 0.9% | 23,600 |
| CWILL(Trustoo) Reviews | 0.8% | 22,700 |
- 0 apps31.2%
- 1 app21.8%
- 2 apps15.8%
- 3 apps11.3%
- 4-5 apps12.4%
- 6-10 apps6.8%
- 11+ apps0.7%
Which apps do high-traffic Shopify stores use?
Microsoft Clarity runs on 23.6% of stores with 100K+ estimated monthly visits, against 2.3% of stores under 1K.
Under 1K visits/month (74.5% of stores)
| App | Share |
|---|---|
| Facebook & Instagram | 34.6% |
| Google & YouTube | 24.8% |
| Judge.me Reviews | 17.6% |
| TikTok | 9.8% |
| 8.7% | |
| Klaviyo: Email Marketing & SMS | 4.7% |
| Printful | 3.3% |
| Mailchimp: Email & SMS | 3.1% |
| Microsoft Clarity | 2.3% |
| Collabs | 2.1% |
1K–10K visits/month (17% of stores)
| App | Share |
|---|---|
| Google & YouTube | 60.7% |
| Facebook & Instagram | 58.3% |
| Judge.me Reviews | 28.3% |
| TikTok | 16.1% |
| 15.1% | |
| Klaviyo: Email Marketing & SMS | 14.9% |
| Microsoft Clarity | 7.9% |
| Mailchimp: Email & SMS | 7.1% |
| Collabs | 5.3% |
| UpPromote Affiliate | 3.3% |
10K–100K visits/month (7% of stores)
| App | Share |
|---|---|
| Google & YouTube | 75.8% |
| Facebook & Instagram | 70.1% |
| Judge.me Reviews | 33.6% |
| Klaviyo: Email Marketing & SMS | 26.9% |
| TikTok | 22.2% |
| 19.4% | |
| Microsoft Clarity | 13.5% |
| Collabs | 8.3% |
| Mailchimp: Email & SMS | 8.1% |
| TripleWhale | 6% |
100K+ visits/month (1.5% of stores)
| App | Share |
|---|---|
| Google & YouTube | 80.3% |
| Facebook & Instagram | 73% |
| Klaviyo: Email Marketing & SMS | 40.5% |
| Judge.me Reviews | 36.1% |
| TikTok | 30.2% |
| 24.9% | |
| Microsoft Clarity | 23.6% |
| TripleWhale | 13.8% |
| Collabs | 11.8% |
| Simprosys Google Shopping Feed | 7.5% |
What are the most popular Shopify themes?
Dawn is the most used theme, on 22.1% of stores; Shopify's free themes together run on 63.4%.
70.9% of stores run a theme listed on the Shopify Theme Store; the rest use themes sold elsewhere or custom builds. Shopify Theme Detector
| Theme | Type | Share | Est. stores |
|---|---|---|---|
| Dawn | Free (Shopify) | 22.1% | 603,700 |
| Horizon | Free (Shopify) | 17.3% | 471,800 |
| Debut | Free (Shopify) | 2.9% | 79,800 |
| Craft | Free (Shopify) | 2.3% | 62,400 |
| Shrine PRO | Outside Theme Store | 2.1% | 58,500 |
| Refresh | Free (Shopify) | 2.1% | 57,500 |
| Prestige | Paid, Theme Store | 1.8% | 49,800 |
| Spotlight | Free (Shopify) | 1.8% | 49,100 |
| Sense | Free (Shopify) | 1.7% | 45,800 |
| Impulse | Paid, Theme Store | 1.4% | 37,100 |
| Studio | Free (Shopify) | 1.3% | 35,200 |
| Atelier | Free (Shopify) | 1.1% | 30,800 |
| Ella | Outside Theme Store | 1.1% | 29,800 |
| Trade | Free (Shopify) | 1.1% | 29,700 |
| Tinker | Free (Shopify) | 1.1% | 29,500 |
| Savor | Free (Shopify) | 0.9% | 24,600 |
| Ride | Free (Shopify) | 0.9% | 23,900 |
| Minimog - OS 2.0 | Outside Theme Store | 0.8% | 22,100 |
| Impact | Paid, Theme Store | 0.7% | 20,300 |
| Taste | Free (Shopify) | 0.7% | 19,300 |
How many products does a Shopify store sell?
The median store lists 29 products; a quarter list 7 or fewer and a quarter list more than 126.
- 1–10 products32%
- 11–50 products28.2%
- 51–250 products23.1%
- 251–1000 products10.3%
- 1001+ products6.3%
How much do products on Shopify stores cost?
The median listed product costs $31.41; half of all products are priced between $15.00 and $69.67.
- Under $1016.3%
- $10–$2524.3%
- $25–$5025.5%
- $50–$10015.6%
- $100–$2509.9%
- $250+8.2%
What do Shopify stores sell?
Apparel & Accessories is the largest category, with 37.1% of the 1,205,000 stores Roasan has placed in one.
| Category | Stores | Share | Median price (USD) |
|---|---|---|---|
| Apparel & Accessories | 447,334 | 37.1% | $39.37 |
| Health & Beauty | 150,614 | 12.5% | $24.99 |
| Home & Garden | 150,471 | 12.5% | $30.21 |
| Food, Beverages & Tobacco | 100,167 | 8.3% | $13.98 |
| Arts & Entertainment | 62,172 | 5.2% | $19.99 |
| Sporting Goods | 38,075 | 3.2% | $40.00 |
| Hardware | 35,967 | 3% | $33.69 |
| Electronics | 34,230 | 2.8% | $37.88 |
| Vehicles & Parts | 32,583 | 2.7% | $69.99 |
| Animals & Pet Supplies | 27,666 | 2.3% | $24.10 |
| Furniture | 23,126 | 1.9% | $210.00 |
| Media | 19,852 | 1.6% | $19.99 |
| Toys & Games | 19,306 | 1.6% | $24.99 |
| Business & Industrial | 17,831 | 1.5% | $38.23 |
| Office Supplies | 13,821 | 1.1% | $14.95 |
How much traffic do Shopify stores get?
73.6% of stores get under 1,000 estimated visits a month; 1.6% get more than 100,000.
Roasan's traffic estimate for September 2026: a range per store, not a measured count.
| Est. monthly visits | Stores | Share |
|---|---|---|
| Under 1K | 1,943,605 | 73.6% |
| 1K–10K | 467,305 | 17.7% |
| 10K–100K | 187,015 | 7.1% |
| 100K–1M | 40,674 | 1.5% |
| 1M+ | 855 | 0.03% |
Which currencies and languages do Shopify stores use?
43.6% of stores price in USD and 74.7% use English as their storefront language.
| Currency | Share |
|---|---|
| USD | 43.6% |
| EUR | 17.2% |
| GBP | 7.2% |
| AUD | 4.4% |
| INR | 4.2% |
| CAD | 4% |
| PKR | 1.7% |
| JPY | 1.6% |
| MXN | 1.4% |
| COP | 1% |
| Language | Share |
|---|---|
| English | 74.7% |
| Spanish | 6.2% |
| French | 4.8% |
| German | 3.9% |
| Italian | 1.8% |
| Japanese | 1.5% |
| Dutch | 1.4% |
| Portuguese | 1.2% |
| Turkish | 0.6% |
| Swedish | 0.5% |
How were these numbers measured?
- Stores Roasan tracks, observed between June 20, 2026 and November 2, 2026. A store is active when its public storefront answers; password-protected stores are counted apart.
- Countries, currencies, languages, themes, product counts and apps are estimated from a random sample of 137,687 active stores. Estimated store counts are rounded to the nearest 100.
- Country is the business address the store registered, or the market its storefront shows when no address is published.
- New stores are counted by the month the store was created on Shopify; 88.7% of active stores have a known opening date.
- Prices come from a sample of 42,227 listed products, converted to US dollars at the day's rate.
- Categories come from Roasan's product classification; a store is placed in the category most of its products belong to.
- No group is shown with fewer than 50 stores behind it. No store, domain or product is named.
How can I cite these statistics?
The data on this page is free to use under CC BY 4.0: copy, quote and chart it, with a credit and a link.
Source: Roasan, Shopify statistics, November 2026, roasan.com/shopify-statistics